Rebecca Fry's Blog On
Media interacting with each other has a significant impact on the companies and viewers because it is a convergence of two worlds. Two separate audiences are now getting exposed to and interacting with a completely different franchise and characters, helping both participating companies increase their exposure and get new fans. It leads to twice as much marketing because there is twice as much to show off and producing it is difficult because the writers must find a way to neatly intertwine two different storylines and have a clean ending where the two groups can part ways without it feeling like there was a weak ending and the collaboration was not just for money.
Modern technology has affected the production of media because it has increased the quality of the products by not only having better visuals and audios, but they save time and money because not only can you immediately watch what you filmed to see if it is good or not, but editing it is easier and the cameras are cheaper. Companies no longer need to pay to distribute their products across the world because they can just send the files digitally once again saving time and money. Marketing can also be done digitally by means of social media accounts and websites that can be used to drop teasers and trailers of what might happen encouraging fans to check it out. This is a notable change because it entirely changes the process of creating media converting it from something difficult and requiring an abundance of time and money to making it so that anyone could create a film and distribute it online. It is also now important for production companies to include these new modern advancements in their work because if they stay at the same quality where everyone else's work is getting better it may seem as though they are falling behind and not as good in comparison. As technology improves standards increase, and if a product does not meet an audience's standards, people will not watch it anymore. Some issues created in targeting local audiences are that small producers cannot afford to create a film intended for a global audience, but because they have such a little audience, they cannot get far with what they do create. There is also the factor that if you have a small budget you have limited options on what type of movie you can create leading to small movies to be similar and therefore less appealing. On the other hand, big companies can afford to create widespread productions which means they can get a bigger audience which brings in more money. They can also create more intricate plots and use effects that would not be available to lower budget films. This creates a cycle where the small stays small and the big says big allowing little room for change. Our own individual experiences of media consumption can show the bigger picture how audiences react. For Films such as the Avengers films, I personally like those more because it has more to it, you are dealing with multiple storylines and characters' at once. And as likely intended regarding Avengers: Infinity War, it got me invested in the Black Panther storyline, which I had not even watched beforehand. I will watch things that have cool trailers, action scenes, and actors I already know and like. All three of those things require budgets that only big movie productions can afford.
0 Comments
Leave a Reply. |
AuthorMy name is Rebecca Fry, I am in the tenth grade, and I am creating this blog detail the process of making my magazine. Archives
April 2021
Categories |
Photo used under Creative Commons from daryl_mitchell